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Diogo Veríssimo, Director of Conservation Marketing and Storytelling

Diogo Veríssimo is a conservation marketer, focusing on the use of marketing principles and theory to influence human behavior and mitigate threats to biodiversity. He is a global leader in the design and evaluation of interventions to change environmentally relevant behaviors, having led interventions across Africa, Asia and Latin America and authored more than 60 peer-reviewed articles and book chapters.


His time is currently shared between On the Edge Conservation and the University of Oxford, where Diogo focuses on the design and evaluation of behavior change interventions to influence consumers of illegal wildlife products. Diogo has a PhD in Biodiversity Management from the School of Anthropology and Conservation, University of Kent, UK, where he researched the use of marketing principles for community-based conservation and for fundraising for biodiversity conservation.


Diogo is currently Vice-President of the International Social Marketing Association and a Board Member of the European Social Marketing Association. In 2016, he was recognized by the IUCN Commission of Education & Communication with their Young Professional Award and in 2017 by the Society for Conservation Biology, with their Early Career Conservationist Award.