We’re committed to constantly analysing the efficacy of our content, in terms of whether it’s helping people to connect with nature, value biodiversity and feel inspired to take action for a more sustainable world. We use the same criteria to measure the success of our storytelling, gaming, convening and campaigns. What’s more, we monitor broader global trends in attitudes towards nature, and towards the collective ambition and action to secure the diversity of life. On The EDGE Conservation is developing two major impact monitoring products:
This will monitor trends in attitude towards individual species, ecosystems and biodiversity generally. It’ll also track attitudes towards conservation and sustainability. With this tool, we’ll be able to understand baseline attitudes, monitor regional and global trends — as well as tracking specific responses to convening and campaigns we’re involved in.
Conservation Attention Index