CHAP. I — Who We Are
The diversity of life on earth is what makes our world wondrous, awe-inspiring, breath-taking, and habitable for humanity. Yet our planet is facing an extraordinary crisis, threatening life and its support systems. Interest and support for the conservation and promotion of biodiversity has grown dramatically in recent years, but still focuses almost exclusively on a few charismatic species and little-changed conservation messaging.
On the EDGE Conservation is uniquely positioned to champion biodiversity and change the narrative for nature, catalysing worldwide positive action for conservation.
A world in which wildlife and humanity can co-exist in a balanced and sustainable way, and in which nature is universally and instinctively valued for its unparalleled contribution to our planet and our way of life.
On the EDGE Conservation acts to change the outlook for often-overlooked Evolutionarily Distinct and Globally Endangered (EDGE) species. Through long-term partnerships, providing support for innovative conservation action, science, and story-telling, we strive for transformational impact around the world. Our approach is designed to inspire positive engagement in both adults and the next generation.