on the edge is Disrupting your view of nature

Illustration of a dessert rain frog holding a ping pong paddle and pall (to show that a dessert rain frog is that size)
A Valentine's themed image of a woolly bat and a pitcher plant in a mutually beneficial relationship
Illustration of the main character in the Kakapo Run mobile game

By integrating Nature and its stories into pop culture and entertainment, we redefine how people see, feel, and ultimately behave towards it.

Oh, and we support the conservation of overlooked species and habitats, too.

Featured Projects

Overview

Stories have the power to entertain, inform, and inspire. They’re key to shifting cultural perceptions.

To reach people and drive change, we tell nature’s stories in bold, relatable, and unexpected ways. We’re putting Nature back into the conversation, where it belongs.

Natural history

On the ground impact

Our in-house team of experts works to conserve Evolutionarily Distinct and Globally Endangered (EDGE) species — and the unique places they call home.

Projects in

People engaged

31 countries

110,197

Distinctive species protected

Habitat preserved

335 species

449,816 hectares

EDGE species explained

Curious to know about what it means to be EDGE?

Beautiful monarch butterflies against a blue sky with trees poking into the frame.

The On the Edge Fund pairs conservationists with local storytellers to maximise their impact.

Applications for 2025 are now closed

We’re always looking to work with like-minded people.

Nature inspired you? Have an idea that you want to chat to us about? Want to lend your support in some way? We’re all ears.