Image of a forest with two ReRooted artists, one piggy-backing another as they explore the nature

on the edge is Disrupting your view of nature

Lynda painting a corroborree frog on her face for Nature's Palette
Illustration of a desert rain frog holding a ping pong paddle and pall (to show that a dessert rain frog is that size)
The tile for an episode of our podcast The Animal Sensemaker, made in collaboration with Tortoise Media
A Valentine's themed image of a woolly bat and a pitcher plant in a mutually beneficial relationship
Illustration of the main character in the Kakapo Run mobile game
Mo Heart in a clip of Harlequin Toad, a music video created for our Drag in Nature series

By integrating Nature and its stories into pop culture and entertainment, we redefine how people see, feel, and ultimately behave towards it.

Oh, and we support the conservation of overlooked species and habitats, too.

Featured Projects

  • An image of Heidi N Closet (left) and Mo Heart (right) from our Hoot or Scoot video series

    Werk of Nature

    Nature is the original (drag) mother. But have you ever seen her flex like this?

    Werk it
  • An image of Iyamah, up-and-coming UK artist, singing at our ReRooted live event with a a drummer and bassist visible behind her

    ReRooted

    There’s music all around us – Nature is a musical genius. What happens when it joins a band?

    Listen Up
  • A picture of a sticky frog with 'Nature through a new lens' written over the top in a curved shape

    Nature Through a New Lens

    A new wave of filmmakers bringing their wildly unique approach to conservation stories.

    Watch here
  • A video of Kakapo Run gameplay

    Kakapo Run

    You are gorgeous, you are green, and you are running for your life in a mobile game that you won’t be able to put down.

    Flock to it
  • A picture of Sean Brady side by side with a picture of a red panda. Sean, a makeup artist, crafted this look using the red panda as inspriation.

    Nature's Palette

    Babe, wake up, makeup artists are channelling superstar species into a facial masterpiece.

    Where?! Here!

Overview

Stories have the power to entertain, inform, and inspire. They’re key to shifting cultural perceptions.

To reach people and drive change, we tell nature’s stories in bold, relatable, and unexpected ways. We’re putting Nature back into the conversation, where it belongs.

Edge Zine

Latest stories

Natural history

On the ground impact

Our in-house team of experts works to conserve Evolutionarily Distinct and Globally Endangered (EDGE) species — and the unique places they call home.

Projects in

People engaged

31 countries

110,197

Distinctive species protected

Habitat preserved

335 species

449,816 hectares

EDGE species explained

Curious to know about what it means to be EDGE?

Illustration of a rat dressed as a kakapo
Beautiful monarch butterflies against a blue sky with trees poking into the frame.

The On the Edge Fund pairs conservationists with local storytellers to maximise their impact.

Applications for 2025 are now closed

We’re always looking to work with like-minded people.

Nature inspired you? Have an idea that you want to chat to us about? Want to lend your support in some way? We’re all ears.